ADVAL WELL PLACED TO LEAD SINGAPORE FLYER TO
SUCCESS
Singapore, 27 September, 2005: Adval Brand Group
Pte Ltd, the exclusive agent for the Singapore Flyer, will play
an important role in the sales, marketing and ticket distribution
of the Singapore Flyer.
Adval’s advantage is the strong working relationship
with Singapore Tourism Board and the strategic alliances with key
industry partners. Their global presence is established through
having a region-wide distribution network in place. As an associate
of NTUC Club, Adval’s ability to leverage on sister companies and
partners - all specialists in the leisure and tourism industry – enables
it to offer a synergistic and holistic approach to the marketing
of the Singapore Flyer. This has provided Adval with a strong foundation
and the critical factors to ensure it’s success in this role.
Mr Chng Hee Kok, Chief Executive of NTUC Club said, “NTUC
Club, together with Adval, can justifiably be regarded as the single
most experienced owner, operator, and marketer of Visitor Attractions
in Singapore, with an established distribution network in the top
arrival countries to Singapore. This will provide an excellent platform
to build a successful sales and marketing programme for the Singapore
Flyer.”
Adval will also be working closely with the Singapore
Tourism Board and its offices around the world to market the Singapore
Flyer. Mr Chang Chee Pey, Director, Sightseeing & Cruise Cluster
Development, STB said, “Adval and STB have consistently enjoyed
a close partnership that has resulted in many successfully implemented
projects. Adval’s extensive experience has enabled it to deliver
international campaigns through from concept phase to successful
roll-outs.”
Adval’s marketing concept for the Singapore Flyer
is to create a unique and memorable experience for each and every
visitor and to encourage the target audience to make repeated trips
to view it at different times of the day and night and experience
the Singapore Flyer as an eventful place. Visitors can expect a
series of spectacular events throughout the year that will enhance
the appeal of the main attraction. Adval will also be targeting
the important local market with the aim to foster all Singaporeans
as ambassadors of the Singapore Flyer.
Singapore Flyer Pte Ltd Managing Director, Mr Peter
Purcell said that working with Adval for the past year and a half
has given him full confidence in their ability to lead the Singapore
Flyer to new heights. “Adval shares our passion to make the Singapore
Flyer one of Asia’s most important and visible iconic attractions.
They have the expertise, networks and drive to ensure that our project
will be a resounding success,” he said.
For Ms Patsy Ong, Managing Director of Adval, being
part of a team working to transform the Singapore Flyer into a reality
gives her a sense of great pride. “The innate human fascination
with scale and height and the desire to view cities and landscapes
from the air will be one of the Singapore Flyer’s key selling points.
Adval’s role is to give the Singapore Flyer a ‘heart beat’, to evoke
a sense of affection in its visitors by constantly refreshing its
appeal. We want to create an experience that locals and visitors
alike will remember and recognize, one that will make the Singapore
Flyer a must-try experience. The overall objective is to achieve
a strong brand recognition among travelers and locals as a brand
logo of Singapore, a fun and eventful place.
About Adval Brand Group Pte Ltd
Adval Brand Group Pte Ltd provides clients with
a one-stop solution to their branding, loyalty and marketing needs.
Adval’s strategic alliances with key players in the tourism and
leisure industry enables it to leverage on its sister companies’ specialist
knowledge, skills and market share to benefit clients.
As the name suggests, Adval adds value to its clients’ brands.
Adval helps its clients acquire, retain and optimize the value of
their own customers by driving sales, building brands and growing
relationships all at the same time.
Adval equals dedication. Comprising a team of passionate
people who are experts in their own disciplines, Adval’s people
are grounded in all aspects of managing the customer life cycle.
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